Microsoft Drops Real-Life Loot Boxes to Celebrate PUBG

Microsoft Drops Real-Life Loot Boxes to Celebrate PUBG

Xbox fans have less than a week until PlayerUnknown’s Battlegrounds drops as an early access Xbox One title. The game is still due for its full release on PC, but that hasn’t stopped it from rising through the Steam charts to become one of the most active games of all time. It goes without saying that the long-awaited release of PlayerUnknown’s Battlegrounds on the Xbox One is cause for celebration, and Xbox Australia is doing so in an appropriate manner: the company is air dropping real-life loot crates in multiple locations.

A plane is due to fly over the cities of Melbourne, Brisbane, and Sydney this Saturday, and it will be dropping off supply crate payloads at each city. Instead of releasing weapons for the masses, each crate will feature items like Xbox One consoles, Elite Controllers, Xbox Live codes, game codes, and general PUBG loot (the inclusion of a frying pan is still to be determined). In order to find and unlock the loot crates, Australian-based gamers will have to keep an eye on the official Xbox ANZ Facebook Page for the supply crate locations and respective unlock passwords.

This is certainly one of the more ambitious ways we’ve seen agencies build up hype for a gaming release, but it’s no secret that PlayerUnknown’s Battlegrounds is already big business. The game has already sold over 15 million copies on PC, where the title has yet to reach full release status.  In any event, it’s nice to see something loot crate-related that isn’t a massive controversy, which has been the ongoing theme of late 2017.

Microsoft is sure to see a massive influx of sales once the battle royale title releases for Xbox One next week, so it should come as no surprise that the company is already selling cosmetic DLC for the game. The game has been an unprecedented success on a rising scale gamers haven’t seen since the days of Minecraft, though the kill-or-be-killed multiplayer title is aimed at more mature audiences. In keeping with such a theme, those hoping to pick up some prizes in Australia this weekend will have to 18 or older.

PlayerUnknown’s Battlegrounds is in early access on PC, with a full release due later this month. It will arrive for early access on Xbox One this December 12, 2017.

Source: Microsoft


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